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PRIVACY POLICY

SBX Performance Privacy Policy

Last updated: February 9, 2026

This Privacy Policy describes how SBX Performance LLC (“SBX Performance,” “SBX,” “we,” “us,” or “our”) collects, uses, discloses, and retains personal information when you visit or use www.sbxperformance.com (the “Site”), make a purchase, create an account, subscribe to marketing, or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean any user of the Services, including customers, website visitors, and others whose information we collect under this Policy.

By accessing or using the Services, you agree to the collection, use, and disclosure of information as described in this Privacy Policy. If you do not agree, please do not use the Services.

1) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we do, we will update the “Last updated” date above and post the revised policy on the Site. Your continued use of the Services after an update means you accept the updated policy.

2) Personal Information We Collect

A) Information You Provide Directly

You may provide personal information when you:

  • Place an order or request a quote

  • Create an account

  • Contact customer support

  • Subscribe to emails, SMS, or marketing

  • Enter promotions, reviews, or other forms

This may include:

  • Name, billing address, shipping address

  • Email address and phone number

  • Order details and purchase history

  • Payment confirmation details (note: we do not store full payment card numbers; payment is processed by third-party processors)

  • Account credentials (if you create an account)

  • Messages and communications with SBX

Providing certain information may be required to access specific features (such as checkout, order fulfillment, or support).

B) Information Collected Automatically (Usage & Device Data)

When you use the Site, we may automatically collect:

  • IP address and approximate location (derived from IP)

  • Browser type, device type, operating system

  • Network and connection information

  • Pages viewed, clicks, time spent, referring/exit URLs

  • Events related to checkout and site performance

This information may be collected using cookies, pixels, SDKs, tags, and similar technologies.

C) Information From Third Parties

We may receive information from third parties such as:

  • Shopify (our e-commerce platform)

  • Payment processors (to process transactions and prevent fraud)

  • Shipping/fulfillment partners (to deliver orders and provide tracking)

  • Advertising, analytics, and marketing partners (to measure performance and show relevant ads)

Any information received from third parties is handled in accordance with this Privacy Policy.

3) How We Use Personal Information

We use personal information to provide, operate, improve, and protect our Services, including:

A) Providing Products and Services

  • Process payments and fulfill orders

  • Ship products, provide tracking, handle returns (where eligible)

  • Create and manage customer accounts

  • Send order confirmations, service notices, and delivery updates

B) Customer Support & Service Improvement

  • Respond to inquiries and provide customer support

  • Troubleshoot and improve site performance and user experience

  • Improve product listings, fitment guidance, and purchasing flow

C) Marketing and Advertising

  • Send marketing emails/SMS (where permitted by law and your settings)

  • Display and measure relevant ads

  • Understand marketing performance and improve campaigns

You may opt out of marketing communications at any time using the unsubscribe link or by contacting us.

D) Security and Fraud Prevention / Legal Compliance

  • Detect, prevent, and investigate fraud, abuse, and unauthorized activity

  • Protect accounts, transactions, and site integrity

  • Comply with legal obligations and enforce our terms/policies

  • Protect SBX, our customers, and others from harm

4) Cookies & Tracking Technologies

SBX Performance uses cookies and similar technologies to operate and improve the Site, remember preferences, provide analytics, and support marketing.

For Shopify-specific cookies, visit: https://www.shopify.com/legal/cookies

You can adjust cookie settings through your browser. Disabling cookies may impact Site functionality.

Global Privacy Control (GPC): We recognize GPC signals and treat them as valid opt-out requests for certain advertising/“sharing” activities where required by applicable law. We do not respond to other “Do Not Track” signals.

5) How We Share Personal Information

We may disclose personal information to:

  • Service providers (payment processing, fraud prevention, shipping/fulfillment, hosting, customer support tools, analytics)

  • Marketing/advertising partners (to measure ads and show relevant advertising)

  • Professional advisors (accounting, legal, compliance)

  • Authorities or others when required by law, court order, or to protect rights/safety

We share only what is reasonably necessary for the purposes described above.

No sensitive profiling: We do not use or disclose sensitive personal information to infer characteristics about you (as defined under applicable privacy laws).

6) “Sale” or “Sharing” for Advertising Purposes

Some privacy laws (such as certain U.S. state laws) define “sell” or “share” broadly to include making data available for targeted advertising.

Within the past 12 months, we may have “sold” or “shared” (as defined by applicable law) certain information for advertising purposes, such as:

  • Identifiers (e.g., email, device identifiers)

  • Commercial information (e.g., purchase history)

  • Internet/usage data (e.g., browsing and interaction data)

Recipients may include advertising and marketing partners.

Opt-out: Where required by law, you may opt out of targeted advertising/“sharing” by using GPC (if enabled) and/or by contacting us (see Contact Us below).

7) Third-Party Websites & Links

Our Site may contain links to third-party websites or services. SBX Performance is not responsible for the privacy practices of third parties. Any information you provide to third-party platforms is governed by their privacy policies.

8) Children’s Privacy

The Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us to request deletion.

9) Data Security & Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

  • Provide and improve the Services

  • Maintain business records

  • Comply with legal obligations (tax, accounting, fraud prevention)

  • Resolve disputes and enforce agreements

Retention periods vary depending on the type of data and legal/business requirements.

10) Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal information

  • Request correction or deletion

  • Receive a copy (data portability)

  • Restrict or object to certain processing

  • Withdraw consent (where processing is based on consent)

  • Opt out of targeted advertising / “sale” or “sharing” (where applicable)

To exercise your rights, contact us using the details below. We may verify your identity before responding. We do not discriminate against users for exercising privacy rights.

11) Complaints

If you have concerns about our privacy practices, please contact us first. Depending on your location, you may have the right to file a complaint with your local data protection authority.

12) International Users

Your information may be processed outside your country of residence, including in the United States. Where required, we rely on lawful transfer mechanisms such as Standard Contractual Clauses or other legally recognized safeguards.

13) Contact Us

For questions, requests, or privacy concerns, contact:

📧 sales@sbxperformance.com
📍 SBX Performance LLC
Poughkeepsie, NY 12603
United States